Misc News

Advise and encouragement needed - I'm a new-bee for sure and not sure if I have done the right thing so far.

In order to generate the best results, your product or service must solve a problem that your target market perceives that they have……… and are willing to spend money to solve. What is it that keeps your prospect awake at night? If you don’t know the answer to this question find out. This one piece of information will pay you huge dividends.

The best copy writers remember that they can never sell two things at once. Make sure that each ad, sales letter, or web site you write has only ONE compelling theme or idea you with to communicate.

This may not be as simple as it sounds. Does Federal Express sell air courier service? Or do they offer the assurance that your package will arrive before 10:30 A.M. the next day? Does Volvo see automobiles or do they sell safety? Did Domino’s become a successful company by selling pizza or was it fast delivery? By now you’ve probably guessed that it is the latter in all three cases. These companies have prospered by selling the benefits of their product or service.

Writing Ads
You are probably anxious to get started, but in writing adds as in house painting, preparation is the key to a good job. There are three fundamental questions you must ask yourself before you write any sales letter, ad direct mail piece or web page. So before you write a word, take the time to completely answer them. Doing so will help boost the response to what you write.
• 1. What are you selling?
• 2. What problem does it solve?
• 3. Who are you selling to?

Now it’s time for you to design your new life. This will be the first of many drafts, as this is a living document, changing often. Fires start with one or two areas of your life that need overhauling and then:
• Write about what it would look like in its perfect state.
• Second, write about what you do to make it perfect.
• Third, write about what the end results will be like.

All statements are in the present tense and positive. When I say positive, let me give you an example of what NOT to say. In regards to eating habits; “Idon’t eat fatty foods or junk foods,” Your subconscious only hears, “eat fatty/junk foods. You want to say ”I eat only healthy foods such as whole grains, fruits and vegetables.” It’s stated in the positive.

Let’s say6 that you wanted to develop a fuller explanation of each of those areas and that you had some areas that you were weak in, such as meeting people ,or lets say you wanted to expand on what you do in the 10 hours a week, or that you wanted more detail about the end results, here is an example of what your creed might say:

Wealth building. You can start out by addressing three areas of Wealth building, such as: 1. A positive statement about the new you. 2. What you do to be successful. 3. The end results you want to achieve. Example
I am a successful real estate investor. I invest 10 hours a week into my business. I own 10 houses that pay me $2,000 per month positive cash flow.

Our minds are programmable. To have our minds really work for us, one of the best tools is a mission statement used on a daily basis. This is a snapshot of who you want to become. It’s written in the present tense, as if it’s already a reality, focusing on where you want to be.