Misc News

Format Idea #1
Are you worried about your home going into foreclosure? Being behind on your house payments keeping you awake at night? Question headlines like these get the reader to answer it in their minds, automatically getting the prospect involved in your message. For example anyone in trouble with their mortgage payments will read further into your letter, ad or web site just to find out what answer or solution you provide. Starting a letter with a question is a classic way to get your reader involved.
Format Idea #2

Have writer’s block? Use these simple and easy steps each and every time you want and need to create an effective headline. This brainstorming technique will help get your ideas flowing.
1. Decide who you are writing to. The more specific you are, the more you can “speak” to them. You can’t be all things to all people. The more specific you are the more successful you’ll be.

The fact is that customers are far more interested in reading about THEMSELVES than about your company. IT IS ALL ABOUT YOUR CUSTOMER. Your headline gets attention when it appeals to the reader’s interests. Use your headline to point out a problem the reader has or something you know reader feels strongly about. Headlines are NOT the place to list the features of your service. Instead get right to the point.

Write to your prospects like they were the only ones reading it. Since your headline will be read by individual people, try to imagine one single person reading your message and being interested in your service. In fact, it will be much to your advantage to make your target customer as real as possible. Continue writing your headline and ad with this one person in mind. In fact, it will be much to your advantage to make your target customer as real as possible

Prospects are in a hury. They are bombarded with tons of ads, emails, postcards and commercials every day. They tend to skip or tune out any marketing message that looks as if it will take too much time or trouble to understand. So don’t make you prospect read the whole ad to get the mail idea. You will loose them. Cut out unnecessary words. Put subheadings in your copy to break up stretches of text. Once the headline communicates that you have something readers are interested in, they will take more time to look at your letter, ad or web page.

Because your headline can be 80% of your success or failure, spend at least that much or more of your copywriting time on crafting you headline. Develop at least 15 headlines for each letter, ad or web page you write. Be ruthless in your critique of what you write

That the target prospect stop and read them. They appeal to a specific individual, not everyone. They shout THIS IS FOR YOU Great headlines select out those people who will be interested in your offer and cause them to read the rest of your copy. Great headlines raise eyebrows.

Either you get the ball into the goal or you don’t. But the difference between a headline that works really well and one that doesn’t can be very subtle. Great headlines get your attention and promise a benefit all within the space of a few words. They appeal to an intense desire to gain something, such as increased income, social status, security, and love or show you how to avoid undesirable things like pain. The best headlines go a step farther and suggest that the solution is simple and easy to obtain