Marketing to Buyers and Sellers

5 Steps to Real Estate Video Marketing Success
by Josh Schoenly

Video marketing is growing like wildfire and if you haven't already begun using it in your real estate practice you need to start now. Below you'll find a simple 5 step process you can use to get started or add to your repertoire in using video marketing for your business.

Step 1: Start With the End in Mind
I know that is a little cliché but it's critical when it comes to using video as part of your real estate marketing plan. There are really only about 4 different outcomes to try and accomplish. They are are as follows:

Lead Generation

Branding

Listing Plan

SEO

Once you have your desired outcome for your video it's time to move onto Step 2.

Step 2: Keyword Research

47 Ways to Market Your Property
by Dennis Henson

In order to become a successful real estate investor there are certain skills that must be mastered. One of these skills is marketing. The following list is a great way to insure your marketing program is successful and make sure that your investment home does not sit empty and drain your bank account while you wait for a buyer.

Make an effort to do several of these action items each day until your investment home sales, rents, leases, or you are forced to move in.

1. Put signs in yard (be sure phone numbers are readable):

For Sale

Flexible Seller

Motivated Seller

"0" down
2. See that landscaping looks great

3. Check out & fix mail box if needed

4. Clean driveway if needed

Here's what I send to FSBOs which is hand written of course. Feel free to use what I've developed or modify to your likely. The key is to send letters to these people and build rapport. Marketing is part of being a real estate investor.

Here's the most recent letter I sent to a FSBO:

Dear, HomeOwner

My name is ______ and I noticed your “for sale” sign in your yard for a while now and I happen to work with several “Cash Buyers” ( investors ) that buy properties in the “______ County area and they have the ability to close very quickly on homes they buy.

My sister-in-law has bad credit and no job, but is paying $1100 rent for a house. Her husband has a good job, so they could afford to lease until they fixed their credit and can buy.

I don' t want to lease one of my deals to her, because 1) I wouldn' t want to make a profit off of her and
2) I don' t wanna have to be the one collecting the lease, because it would be weird with a relative

Thanks,

Anja

So i want to market a property I have and the only marketing strategies I have are:

-Finding buyers on ****
-Networking on this site
-craigslist
-asking local realtors if they have buyers

HELPPP!

has anyone heard of this site or should i saty away? any suggestions?

http://www.fasthomeoffer.com/sell-house.asp?state=nj

I posted an ad on Craig's List, a ghost ad, saying i had multiple properties and investors are needed. well i got a response from a woman who claims she is also an investor and has a few cash buyers. i emailed her back and said that those deals were not available anymore but if she told me what her buyers are looking for i will focus my search. My question: she sounds like she is trying to do the same thing as me, find a deal and lock it up and then sell to an investor. what do i say to her when i call her? will she ask me what kinds of deals i have? what do i say then? what if she wants to do the assigning herself and she thinks i am the seller? Help! This will be my fisrt hands on phone call and lead!

Is anyone working and/or marketing to luxury/high end properties? If so, what strategies are you finding that work the best with this market?

Thanks & God Bless!

Tyra

Hi everyone, I'm re,re,re,re starting my REI career. I've gotten over myself, and i'm starting over. My question is what is more important to focus on first, building my buyers list or finding that killer deal to send to my buyers? Obviously they both need to be done, but which will get me moving faster. Build the list, find a deal, pass it off. Find the deal, buyers will come. In the past i focused more time on the buyers (then i stopped... don't ask), but this time I'm determined to do it right. Which method in your opinions is best? Thanks in advance for your help.

Could someone tell me if I need 2 pieces of paper to do a lease option without taking the property subject to. I don't want to do a subject to, I want to lock the property up under lease option and then assign it to a tenant buyer. How woulld I do that? Do I need two seperate contracts?