If you're not farming expired listings you're missing out on one of the best real estate marketing strategies going...and a major source of income. Why? Well, there are many reasons, but I've distilled it down to 4 major ones for the sake of brevity.
An expired listing is one of the best strategies for marketing real estate.
1. Farming expired listings is easy to do. It's as simple as logging into your Multiple Listing Service (MLS) or another desired source you use and doing a search of expired listings for any time frame you want. Go ahead - try it right now. It's simple, easy and near effortless!
2. Expired listings are some of the hottest leads you'll ever have - each one is a known and motivated seller! When a listing expires it's usually not a good thing, for the owner.