Marketing to Buyers and Sellers

Marketing is not just creating letters. To be successful creating marketing you need to understand who you are marketing to.
1) What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?
- “Can I deliver product of what clients want?”
- What is the other Lawyers going to do
- Day before and coming days.
- Settle next big case
- More money
- Bills
- Clients without work

2) What are they afraid of?
- Meeting client expectations.
- Do they win – winning brings more clients – they are business men

This is an add I ran on craigslist this morning, wish me luck.

Don't be another person to loose your house to foreclosure. We will pay cash for your house, no matter what condition. We will make an acceptible offer to the bank and allow you to walk away without hurting your credit.

Email for more info.

Hey, everybody, I wanted to share an awesome letter drafted by a new member in a PM tonight.
Tamzen, thanks for letting me share this. I hope you don’t mind me including the rest of your PM. I think a lot of people can relate.

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Hi Rina,
My name is Tamzen and I'm a newby. I have drafted a letter to a RE agent that has listed a property I am interested in. I called the agency and they did not want to show me the property unless I was already pre-approved. Since that is not at all possible, I wanted to do an assignment with it.

So I've done some looking around and found that the possiblity there isn't much going on in my area. I'm stuck where I'm ready to make offers but I want to re-assign the deal to. I've posted some adds on craigs list but haven't gotten a response yet. Well strike that as I was writing this message I got a response LOL. Also should I be making my business cards if I have not registerd or LLC yet?

ATTENTION Home Owners: Are You Interested in Selling your House?. We buy houses FAST!. NO REPAIRS. NO OPEN HOUSES. NO SIGNS. NO COSTLY DELAYS...NO PROBLEMS!!. Sell your house to us and get an OFFER from a direct buyer today; Fast Close!. We look at ALL properties in ANY condition. For FULL Details & Referral quote E-Mail us NOW!. Also, if you're 90 days or more behind on your mortgage payments, we’ll provide you with the help you need to protect your home and your family!. Become current on your mortgage. Re-establish your credit rating. Protect your investment.

Marketing on Craigslist

Although Craigslist has been around in one form or another since 1995, there are still some who have no idea how to use Craigslist. These individuals are missing out on a wonderful opportunity to be a part of a growing and continually evolving online community. This community is an excellent resource for finding information, finding jobs, finding friends or dates, making purchases, selling items or discussing important issues. This information will provide a brief introduction to areas that you can use in the real estate business.

Housing Section

MAKING MONEY WITH OUT-OF-STATE REAL ESTATE OWNERS
You are about to learn about one of the best-kept secrets in creative investing. This hidden source of motivated sellers can be one of your biggest money-makers ever!

People who own property in your home town but who live out of the area are great leads for you to talk with for three reasons. First, they are having to deal with the property long distance as either a rental property or as a vacant property. This means more headaches, hassles, and bills for them to deal with.

Why pay for something you can get at no cost? And it's even better when the free solutions do such a great job of helping you to market and manage your real estate business. I run through software, hardware and services technology solutions with a vengeance. I use them, abuse them, and throw many out. However, I do have some favorites that I use and love. Here are the top ten free real estate technology solutions.

1. Gmail for Lots of Things