yellow letters

the yellow letters for the first time. Bought a list of absentee owners. I've heard the letters get good results. Will send out a batch of 100 letters on Friday, and wait for the phone to ring.

50 of them tomorrow.

I have learned from local RE investors here that they work pretty good. I also read around the DG website about good results from it. Common advise was to make sure that you "handwrite" the addressee's name so it get's a better chance of getting opened as it looks more personalized.

Good luck!

Cris

havent tried them yet but will soon. Finally got my website up and going now we are going to market it with our new signs!

So you basically find FSBO properties and send them letters? or are these your CASH buyers you send the yellow letters to?

I have my CASH buyers list. Should I send the more personal yellow letter with red hand writing, or the more official white printed version?

Yellow letters are usually used for sellers. The beauty of them is that they look like they are coming from a "regular" person and not someone who does this professionally. That is why you often get better response. They are very good to use when you find an empty house or to send to absentee owners (which I guess is the same as an empty house. LOL!).

I think a more professional style would work better for cash buyers. Unlike the other approach, they prefer working with someone who is more seasoned.

Karen

Yellow letters are generally used on vacant properties and expired listings.

The tools:
- Yellow legal pad
- red ball-point type pen
- invitation envelopes

The Technique:
search on youtube for:
yellow letter

and watch the first few results to get the main idea.

Good luck!

John, great job!

This strategy has fallen to the wayside for me as I pursued other aspects of getting buyers & sellers.

Thank you for the reminder!

To good effect. InvestDesMoines uses about twenty of them at a time and thats where he got his first couple of deals I think.
Hope that helps.

RENinja

So I found my answer and will go check out the videos on letters. I have recently found some abandoned properties in a fairly good neighborhood, so I need to send some letters out. Thanks! Tammy

This is from CT Homes and Fortune Builders and how they do yellow letters. Make your yellow letter campaign very efficient. Handwritten but duplicated. Watch this video and get more letters out!
http://www.youtube.com/watch?v=bimdZ5xJHaQ

one of DG's coaches said in a class that it's not the yellow letters that will get you the response from a seller; it's the timing of the yellow letter

he showed us a handful of yellow letters from investors that 'he' received at a property address that he had already put under contract...

I have an active mailing campaign that sends out 50 to 75 letters a week. Going to expired listings, probates and pre foreclosure leads. This is the LEAST effective marketing strategy we use! When we can find a phone number we always try and call first. WAAYYY more effective way to connect with sellers. We often hear from our sellers how they have been bombarded with yellow letters and postcards. EVERYONE does this. However few investors take the time (and step out of their comfort zone) to call and actually talk to them. NO, we don't call and say we pay cash for your house, how many bedrooms, how many baths. script stuff!!

We use every marketing idea we can come up with so I am not against mailers, just don't expect a lot of DEALS to come from them. There are much better ways but they require a little more effort.

Good luck!!

Michael Mangham
Mentoring/Team Building Nationwide
MD Home Acquisitions LLC

for the help for everybody. In a meanwhile I checked back in the book, and on the net too, so I understand now. I am printing out my official (professional looking) white letters for the list of my potential buyers right now.
Because I didn't find RA yet, I used the www.findcompsnow.com and screened my whole town.
I will save my yellow pads and red ink with my hand writting for my list of seller(which I will start to work on soon)

I haven't tried this yet, but I don't see why it wouldn't work and save a lot of time.

Hand write your first letter in red ink on a white pad.
Buy a ream of yellow paper for your printer.
Push your print in "color" button on your printer so that the red ink color and blue lines will print on your yellow paper...
VOILA! Hand written! But you only had to write it once!
It should look original.

I think I'm a genius!

Karen

Good Idea.You are a GENIOUS.
I will try it.

You tube has great videos on how to do this.
Raymond

I have a few letters to send out this week, I'm wondering if any of you put your business cards in with the letter, or would that be a risk in making things look less"personal" just want some thoughts and experiences with it.

Thanks DGers!

That is the link I posted showing how to do this just once, but look like a handwritten letter.