OfflineWe didn’t know it back then, but four years ago this month, we started a new tradition at Dean Enterprises. We kicked off the first ever Gain the EDGE event in Scottsdale Arizona.
I remember sitting around the planning table with Dean and the entire team, brainstorming about what we wanted to create. We had some very specific criteria. We wanted to create an event that was so information packed that when people went home, they were fully prepared to start making money investing. We wanted to do something exclusive for our existing students.
There are plenty of real estate seminars nationwide that are open to the masses...but our commitment as a team has always been to serve the people we call the “DG family.” (That’s any of you who have done anything from purchasing one of Dean’s books or courses, all the way up to our amazing advanced training).
In addition to creating an event that was packed with powerful, actionable teaching, we wanted to keep it small and intimate. We decided to limit the number of attendees too. It was important that Dean and the rest of us really had a chance to meet everyone, talk with you, shake your hand - -and share our most current, most effective techniques face-to-face!
But I think the one thing we did, that really makes the event different, was to avoid bringing in speakers and experts who would give a motivating presentation...then tell everyone if they want the really good stuff; they need to buy their whiz-bang gizmo at the back of the room. We did NOT want to put people up on stage that would inundate the audience with an endless parade of product pitching.
No way Jose’! It had to be value, value, value!
Dean could have brought in celebrities, but that didn’t line up with our goal. So we decided the speakers were going to be Dean, (of course), then some of the top coaches from our Success Academy and then...we went through our list of successful students and started picking out people who had used many different investing techniques so we could truly teach everyone as many ways to profit in real estate as possible. The benefit of having actual students come in and share what they did, was that people would see that anyone can succeed in real estate if they have the right knowledge, capabilities and take action.
Well, it worked. Dean and the speakers revealed things that were worth many times more than the admission fee. Like the simple “3 words” that give you complete control over a property...transforming the “WORST NEIGHBORHOOD HOUSE” into a profit center… the amazing 99¢ no-brainer sign that NEVER fails to bring in buyers and sellers…the only true No-Money Down strategy, a bold trick most investors never discover...how to win the PRICE TUG-A-WAR with banks, owners and even competitors...how to renters into homeowners and create a constant source of passive income plus many, many more INGENIOUS CONCEPTS for instant and ongoing success as an investor!
People went home from that very first EDGE event so equipped, we had success story after success story pouring into our office in the months that followed.
That was when we decided to do it again, and the rest - as they say - is history. It has continued to be an experience where investors from all over connect, build relationships with each other and go out there and make their dreams of real estate success a reality.
I’ve also observed another interesting phenomenon about the EDGE events. No matter how many people we decide to accommodate...WE ALWAYS SELL OUT!
The first year we limited it to, I think, one-hundred attendees and a LOT of people were upset that we ran out of space. So in 2010, we picked a new location to host the event so we could allow more than twice as many people to come. It still wasn’t enough. It just never fails - we always sell out every seat.
Now this creates a bit of a problem. With 250 people in a room, it’s more of a challenge to keep things intimate. So Dean and all of us work twice as hard to meet and connect with everyone who attends. But we can’t see making it any bigger. Dean wants to hold true to our original vision for the event, so it remains unique in the real estate industry. It’s gotta have that family feel to it and it has to be packed with solid teaching.
So, last week, Tuesday I think it was, Megan sent us all the news that we were at capacity, (in fact, I think we have a few people who sneaked in under the radar before she had her count right). Congratulations to everyone who will be attending.
On behalf of Dean and our entire team, I welcome you and look forward to meeting all of you. Gain the EDGE 2012 is going to do what every previous event has done, rock the world of hopeful investors and show them how to crush it in real estate.
Now, if you couldn’t make it this year...don’t despair, plan on getting signed up early for next year, or grab the EDGE at home version where we put everything on DVD for you to study at your leisure – except of course the meals, networking and other onsite fun...(hey, were good but we have our limits!).
An hour of effective, precise, hard disciplined thinking can be worth a month of hard work. Empire builders spend hour-after-hour on mental work while others party. Then after the thinking...they take action.
Tony, Thank you!
I am soooooo stoked to get there! Last year was my first EDGE, it was truly a benchmark for me. I'm pretty bold and fearless in business, but it was foreign territory. Going from a being a small manufacturer to the RE I knew I couldn't miss stirred up some fears I did not know I had. I went straight from Be A RE Millionaire to the EDGE, WOW! It was fantastic BECAUSE THE VALUES and the initial mindset of the family learning atmosphere-- that is what makes DG Ent so amazing.
I left the EDGE not just inspired, but ready. I spent the 2-1/2 months in PMI and wrapping up my business stuff, then head down from the Round Table Event (Inner Circle with a dozen people, Matt and Dean) in August. I haven't stopped I did my first 5 deals in December, a dozen this year. It ain't over yet, but I set a very high goal of hitting $100,000 by the EDGE, and I'm not close, but there's 10 days left!
I just can't wait.
Thank you, and thanks to all the DG Team that have and will work so hard to make this happen for us.
PS I don't mind working if you need help anywhere at the event, let me know.
- Tina
Never, Never, Never Quit, N3Q
"Nothing happens until you place an offer."
"Skip Deal #1, go straight to Deal #2; it's so much easier."
"There is nothing so useless as doing efficiently that which should not be done at all." — Peter F. Drucker... so, "Don't sweat the small stuff." -R.Carlson. "The greatest mistake you can make in life is to be continually fearing you will make one."~E.Hubbard, The Note Book, 1927...so, Do it for the right reason and "Do it with a headache!" - Dean Graziosi, Weekly Wisdom #176
I really think that if you are a regular on DG.com site you should be given an opportunity to go. If you buy many or all of his books you should be given an opportunity to go. I don't understand why their should be a limit? If their is a limit then their should also be a limit on how many individuals can buy his books and training materials and how many can subscribe to www.deangraziosio.com. Let's be fair on all levels!
Raymond
Thanks Tony for giving us a glimpse of the history of the Gain the EDGE events.
It was pretty cool getting an insider's perspective and to see the evolution of the past few years so far.
Keep up the great work!
Mark K.
Life Disclaimer: Past Failures are NOT indicative of Future Results.
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The EDGE event was phenominal last year (my first - though I have the DVD's from another year). It set me on a path for the entire year. Since then I have established a great remote team in Cleveland and have purchased 9 homes which we are holding for cashflow. I know after this year's EDGE, I'm going to come out with a new plan, new goals, expanded horizons!
Looking forward to seeing so many of you - and Tony - let's connect!
Sounds like Dean is making it available through live technology to all! Wow. . .
Blessings & Favor,
Gena.
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I can do all things through Christ who strengthens me. Phil 4:13
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In my opinion, I think DG is always giving, giving, giving..... the time, effort and genuine compassion is deeply appreciated.
- Tina
Never, Never, Never Quit, N3Q
"Nothing happens until you place an offer."
"Skip Deal #1, go straight to Deal #2; it's so much easier."
"There is nothing so useless as doing efficiently that which should not be done at all." — Peter F. Drucker... so, "Don't sweat the small stuff." -R.Carlson. "The greatest mistake you can make in life is to be continually fearing you will make one."~E.Hubbard, The Note Book, 1927...so, Do it for the right reason and "Do it with a headache!" - Dean Graziosi, Weekly Wisdom #176
thanks for the edge history and how it became what you guys wanted create !! YES it is that and MORE !!! Iwould not miss this event ...after attending my first......this will be my third event and since last yr i have DOUBLED my passive income....and if attending every yr only doubles it then i WILL NOT miss a yr !!!!! but i truly believe the benefit of this event will no doubt triple my income next yr .i work FULL time at my job and do many other things in multiple streams of income because of the CONFIDENCE i gained from deans books,and THIS EDGE EVENT !!! so thanks for all your team does and thanks for revealing the VISION you guys and gals had in CREATING this LIVE EDGE EVENT !!!!see you in a week or so !!!! EXCITED AND PUMPED !!!!!
jay
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Raymond,
I understand your point. The trouble is, unlike the virtual space of dg.com, the physical rooms of the hotel where we host the event does not have infinite expandability. BUT - this year, with the just added option of attending virtually, we can allow more people to participate. I hope you can be one of them and maybe we'll get a chance to meet you in person next year. Thank you for letting us know how you feel about this. We truly appreciate your honest feedback.
An hour of effective, precise, hard disciplined thinking can be worth a month of hard work. Empire builders spend hour-after-hour on mental work while others party. Then after the thinking...they take action.
Hi Tony,
I read this forum thread a couple of weeks ago, about how the "Gain The Edge Event" in Arizona started, thought I'd share the link here, pretty interesting! A little blast from the past.
http://www.deangraziosi.com/real-estate-forums/everything-else/13747/dea...
Quick question for you, how different is "Gain The Edge Event" in Arizona from the 3 day events ("The Insider's Edge") held in different cities? (One was held here in Texas last week)?
I'm glad I am also attending the Edge this year in Arizona!
Looking forward to learning and to meeting all of you!
See you all there!
Cris
Tony, I guess my point was already being thought of. LOL I am glad that this option is available!! Very excited and now we are moving full steam ahead!!
Thank you
Raymond
You have to prepare and find a way to go. It is open for a long time and advertised. Now you can buy for the first time this year access from the comfort of your own home. Make no excuses. I am now thinking of going to next years event as well as buying this years streaming version.
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WOW, OK, THAT clarifies a lot of things for me. Thank you!
I've been looking at this from the wrong angle, completely!
Here I am, Thinking "Why limit it? Why not have as many people as want to attend, ATTEND? Why turn away people who are trying to throw money at you?"
But THAT is common thinking, of common business-types of the 20th Century.
And Dean is ANYTHING but "Common"!
It is not now, nor has it ever been, about MONEY. THIS makes it clear to me now that it is about VALUE, getting to know people, and building relationships. It is about keeping it manageable, cozy, and making sure everyone LEARNS without getting lost in a crowd, or overwhelmed by the sheer size of the event. (Been There, Done That, Was Not FUN.)
Believe it or not, reading this makes me feel a little better about having lost out on the chance to go this year.
Catch you next year!
Thanks for the blast, Cris.
--Tina
Never, Never, Never Quit, N3Q
"Nothing happens until you place an offer."
"Skip Deal #1, go straight to Deal #2; it's so much easier."
"There is nothing so useless as doing efficiently that which should not be done at all." — Peter F. Drucker... so, "Don't sweat the small stuff." -R.Carlson. "The greatest mistake you can make in life is to be continually fearing you will make one."~E.Hubbard, The Note Book, 1927...so, Do it for the right reason and "Do it with a headache!" - Dean Graziosi, Weekly Wisdom #176
We can talk about this when you're here next week, but the primary difference is DEAN is present the entire time at our AZ based Gain the EDGE. It is an event designed for those of you who have already gotten the basics of Dean's philosophy and what he teaches in his books etc.
The nationwide events are great for anyone, but especially for someone who just recently decided "hey, I think I might want to learn how to invest in real estate, what's my quickest route to getting started."
Both events immerse people in proven techniques and fundamentals, but Gain the EDGE is like a big family party. It's where people who know each other from DG.com, as well as the educators from Dean's Success Academy and all the rest of us who are the core of this organization come together to learn, network and connect.
An hour of effective, precise, hard disciplined thinking can be worth a month of hard work. Empire builders spend hour-after-hour on mental work while others party. Then after the thinking...they take action.
The nationwide events are great for anyone, but especially for someone who just recently decided "hey, I think I might want to learn how to invest in real estate, what's my quickest route to getting started."
Both events immerse people in proven techniques and fundamentals, but Gain the EDGE is like a big family party. It's where people who know each other from DG.com, as well as the educators from Dean's Success Academy and all the rest of us who are the core of this organization come together to learn, network and connect.
Thanks for the PM and clarification, Tony! I appreciate it! I needed to clarify that question because I am flying all the way down there (taking time out from work), and after going through the 3 day workshop here, I just HAD to ask!
Looking forward to meeting everyone, and to learning! See you soon!
Cris
--Tina
You are welcome. I was reading that thread and then realized, "so this was how it started?", it was kind of neat!
I'm excited! Just a couple more days!!!
Cris