Marketing to Buyers and Sellers

How Do I Overcome Paralysis of Analysis?

I always have question asked of me , such as, I've recently started going to meetings of my local Property Owner's Association, and I think they're great. The problem is, there's so much information that I don't know what to pay attention to! Every month, there's another speaker with another opinion on the "best" strategy for this or that. I'm overwhelmed, and can't seem to get out and actually do anything. Please recommend a course of study that will help a new investor make a nice, simple deal.

Here's my answer. I'll go you one better than that; I'll tell you the absolute best strategy for buying and selling property...or would that be less than helpful?

Can I Wholesale in a Small Town?

Q: I live in a small city (population 100,000ish) and a number of agents I’ve talked to say that wholesaling won’t work here. Specifically, they tell me that the market is so strong that properties just don’t sell for pennies on the dollar, and that there are just a few investors in town who snatch up all the really good deals. Advice? - DJ, Beaumont, Tx.

A: Yes. Stop listening to real estate agents. You are taking to heart the word of professionals who...

1) don’t understand what you’re trying to do,

2) have a vested interest in convincing you to offer as much as possible, and

3) don’t “get” real estate investors at all.

How to Find MLS Deals

Q: I would like to find some distressed single family homes that I can buy at an under-market price, fix up, and sell for a profit. But when I look at properties that are listed for sale in the local Multiple Listing Service, I find that by the time I pay the asking price, put in the necessary repair costs, and then pay holding and sale costs, there’s absolutely no profit left! Surely there are some good deals in the MLS; what’s the secret to finding them? –Bob from Dallas

Folks here is an easy way to organize your marketing to buyers activities. I suggest splitting these up into 2 catagories, por-active & re-active. Pro-active is when you are reaching out to others, re-active is when you are sending out a message and waiting for others to contact you.

Wish you well!

Building the Buyers List

•
Pro-Active Techniques
o Investment Clubs
o Real Estate Auctions
o Networking with Real Estate Professionals
 Realtors
 Lenders-Conventional, Private & Hard
 Title Officers
• List of Absentee Owners
 Escrow Officers
 Real Estate Attorney
 Accountant/CPA
 Home Inspector
 Appraiser
 General Contractor
 Sub-Contractor
 Handyman
 Property Management Companies
o Absentee Owners
•

A fast way to build you buyers list is to contact people in your area who own multiple properties/landlords.

Not every absentee owner is still buying, perhaps the already have the number of property the desire. However, if you contact them and ask, you might just be able to add a significant new group to your buyers list.

Script example:

Script for Absentee Owners
1. “Hi, is this (their first name), my name is (your full name) and I’m just getting started with real estate investing. County records show that you own multiple properties in the county and I wanted to see if you are still investing? (If yes) Great, I’m glad to hear that. I’m looking for great deals for other buyers here in the area and was wondering what kinds of homes you might be looking for?”

I am not sure what's the deal with sellers or buyers. Whenever I mentioned that I am an investor, they just immediately wants to get off the phone. Has there been a bad reputation for real estate investors that I am unaware of?

Please advise.

Hi DG Family,wanted to share this with all.I came across a phone system that is free,and operates similar
to ring central and COA.The only difference is you don't get a toll free phone number,but you do get a number with area code that is the same for your area.I
use it and it works great.If anyone looking for an automated phone service,check it out and see how it works.

go to www.PhoneBooth.com

whurndon

How about a new video on the importance of SEO marketing for your real estate business.

Not just a video...also provides a solution that works for any investor...with any budget.

Here is the direct link to the free video:

http://NOPsites.com/SEOhelp.html

WHERE'S YOUR ELEVATOR SPEECH?

OK, you’re on an elevator headed from the parking garage to the fifth floor and you have a man standing next to you looking up at the lighted digits above the door, who casually sizes you up and asks: "So what do you do for a living?" What do you say?

"Oh, I’m in sales." (Meaning: "None of your business, and your not going to be standing next to me long enough to get into any details anyway, so let it go at that.")

"I’m an investor." (Meaning: "Envy me for 45 seconds …and think of me as someone you wish you could be…whether I am or not. And always wonder what "kind" of investor I might be…as if you really gave a hoot").

THE WAY TO SELL ANYTHING... ESPECIALLY YOURSELF

In our business, "buying" is "selling." When we acquire a property we have to "sell" the prospect on our ideas and programs, and if we’re successful, we have bought something (a house). So, in essence, even though we are buyers are are 100% sellers of a service or product…most of which is just us, our capability and our knowledge base. Last Saturday’s Teleconferencing Session (10/13/01), in which Claude Diamond was gracious enough to be our guest mentor for the day, yielded some excellent and unique motivation and sales advice. Claude REALLY knows his stuff. Not surprisingly, his words were taken to heart by everyone, and were powerful enough that they charged up even old grizzled me.