Marketing to Buyers and Sellers

If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect's attention. The place to do that is Side 'A', the side that doesn't have the stamp and address on it. Here are some creative ways to get the attention of your potential buyers, some of which have worked extremely for well for my clients.
1. feature a wacky photograph
2. use a photo of your product in an unusual setting
3. make an outrageous (but true) claim
4. state your unique selling promise in an intriguing way

So you think that Snail Mail is a dinosaur? Not if you intend to reach new prospects and current clients.
According to the U.S. Census Bureau, in 2004 approximately 61.4% of all U.S. households had access to the Internet either through dial-up or broadband. Now that statistic sounds like snail mail is not a viable tool any more, but let's think about this -- 61.4% of U.S. Households -- who in the household is actually on the Internet? The head of the house or maybe it is a child.

With tight economic times at hand there is increasing pressure on marketers to sure up the marketing mix while cutting costs. Tradition has it that under these circumstances we migrate a good portion of our advertising budget into direct marketing. This is still a sound practice, but there are some issues we need to consider.
The first thing that comes to mind is telemarketing. Telemarketing, which has historically been a good tool, has been over used and in many cases abused, causing public outrage, and regulatory attention while rendering it less and less effective and more costly.

Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. That's probably because postcards deliver information the way people want to get it today ...fast and with little or no effort.
Use Postcards to Generate Website Traffic and Sales Leads
A brief captivating message on a postcard with an enticing offer sent to the right prospects will generate a flood of traffic to your website - or a large number of sales leads.

Here's a simple way you can generate lots of sales leads ... or traffic to your web site. Use postcards. They're highly effective and very low-cost. Plus, postcards provide the following 6 unique advantages over most other types of advertising.
1. Maximum Exposure for Your Sales Message
Postcards are delivered "ready to read". Even people who usually ignore other advertising will find it hard to avoid looking at your message when it's on a postcard ... especially if you keep it brief.

How To Go From Under Dog to Top Dog by Unleashing The Power Of a Postcard
By Tresaca Hamilton

The Tale of Two Dentists...
Dr. Namel and Dr. Ivory are two Dentists located across the street from each other in a high traffic area that is surrounded by affluent neighborhoods.
Both Dentists were certain that having the right location would mean automatic success for their businesses. To their dismay, patients were not lined up at their doors. Business was not booming.

Postcard Mailing Options
"Of course a postcard printing company will mail my postcards for me. That's what they do, right?"
In most cases, yes, a postcard printing company will print and mail your postcards for you. But there are some that do the design and printing, but not the actual mailing. Don't assume -- just ask.

How to Choose a Postcard Printing Company
by Brandon Cornett

Direct mail postcards can help you promote your business easily, effectively and affordably. But to capitalize on these benefits, you need a reliable and efficient program in place. That's where postcard printing services come into the picture.

Getting Ideas for Your Postcards
By Martha Retallick

If you're going to do postcard marketing on an ongoing basis, it's a good idea to have a collection of cards to inspire you. In advertising and marketing circles, this is called a "swipe file."
How do you start a swipe file? By watching your mail!
Save all the postcards that arrive in your mailbox for one month, and I guarantee that you?ll have a bumper crop of ideas to choose from. (During the political campaign season, it'll only take a week.)

Full Color Postcard Marketing
7 Reasons Why They’ve Become the New Direct Mail
By Mike Price

The most crucial aspect of having a high response rate to any direct mail marketing list is to keep your business' name in everyone's mind, constantly.
But how do you do that without annoying your business customers, or divvying up a lot of time and money?