Marketing to Buyers and Sellers

Direct Mail Postcards Work
By Wilson Zehr

Direct mail is the most powerful advertising medium available returning on average thirteen dollars for every dollar invested (Direct Marketing Association). It is an essential tool for every business, association, and non-profit. However, it can also be a waste of time and money if the campaign is not properly targeted and the proper direct mail package is not used.

5. Limit the postcard's scope.
We've already mentioned the limited space of a direct mail postcard. Because of this, it's wise to limit the scope of your message to one major product or idea. Make it your direct mail copywriting mantra: "One idea per postcard!"

Direct Mail Postcards - Top 10 Ways to Increase Response
By Brandon Cornett

Direct mail postcards are the workhorse of direct marketing. Direct marketers have used postcards for decades, for the simple reason that they work. Why else would they still be around after all these years?
But as with any form of marketing, Direct mail postcards need to be optimized in every possible way. In order to get the best return on your investment, you must seek constant improvement in every aspect of your postcard marketing campaigns.

Budgeting for a Postcard Mailing
by Martha Retallick

If you've never done a postcard mailing, you're probably wondering, "What should I budget for?" Here are three items to account for:
1. If you're a designing woman (or man), then you'll need to get that great postcard design out of your computer and into the hands of the postcard printing company. If you have a high-speed Internet connection, you're in luck. You can just upload your files to the printer's website.

33. Offer a strong benefit with your headline. Describe the value of the message and offer that follow the headline.
34. Write your headline clearly and honestly. Avoid the use of jokes, puns and complex language. Keep it simple so people get it right away.
35. Make your headline interesting. You can't bore people into contacting you.
36. Whenever possible, use numbers and other eye-catching specifics. Avoid generalities.
Postcard Design

14. Strive to be different from other postcard marketing messages you've seen in your industry.
15. Build value into your message and your offer...
16. Just realize that true value starts with the product or service, not the postcard.
17. Make it your goal to make people say, “Gosh, I'm glad I got this postcard.”
18. Don't rely on yourself to come up with a big idea. Get your top “thinkers” together.
19. Seek outside input on your ideas. Run them by some of your best customers. Make sure that what you think is a “wow” isn't really a “yawn.”
List Considerations

55 Tips for Postcard Marketing Success
By Brandon Cornett

But as with any form of marketing, you only get out of it what you put into it. To help you get the most from your postcard marketing efforts, I've assembled 55 tips for success.
Obviously, some of these tips will not apply to your particular postcard marketing needs, but with 55 of them ... there's bound to be something in there for you!
Upfront Considerations

12 Reasons to Market with Postcards
By Bob Leduc

If your marketing activity doesn't include postcards, you're overlooking a highly effective and very low-cost sales tool. Here are 12 of the many reasons postcards should be part of your marketing program...
1. Postcards Work for Any Business
Postcards can produce all kinds of sales activity for all types of businesses. For example, they can produce web site traffic for online marketers, floor traffic for retail stores, sales leads for direct marketers ...and just about any other type of sales activity a business wants.

10 Postcard Marketing Tips
by John McAlister

1. Keeping it simple

5 Postcard Marketing Success Tips
By Bob Leduc

1. Make a Big First Impression
People like getting postcards from friends and relatives. They don't like getting advertising mail. Make your postcard look at first glance like a message from a friend instead of like an advertising announcement. It creates a warm friendly reception for your postcard.