Marketing to Buyers and Sellers

Essential Components of a Marketing Plan
By AllOne
The Executive Summary section of your marketing plan allows you to introduce your company and explain the major points of your plan "in a nutshell." A number of people lack the time and interest to read your entire marketing plan; nonetheless, they need to be "on board." The Executive Summary is for them.
You'll need to write it after the other sections have been written, since it's a summary of their major points. Some of the key points to cover are listed below:

Everyone needs a strong company image. People quickly make assumptions about who someone or what something is based on their own set of experiences and expectations.
A first impression is the "make or break" moment; this is why branding is so important, even for startup companies. When customers
think about buying, you want your company to be at the top of their list or be a part of their solution set.

Five Successful Marketing Techniques
by Bob Leduc
Here are 5 successful marketing techniques you can use to increase your sales. All of them are simple to use. And they're effective for building any businesses.
1. Keep Adding Something New
Every time you add something new to your business you create an opportunity to get more sales. For example, something as simple as adding new information on your web site creates another selling opportunity when prospects and customers visit your site to see the new information.

Getting Started

My first experience of the power of a postcard came when I decided to print up a couple postcards on my personal printer and hit the streets to start my marketing campaign.
These cards were just black ink on yellow paper, nothing fancy. I distributed approximately 50 cards to different business owners at a busy business community. I chose businesses because I thought they were my greatest prospects, since I was in the graphic design and printing business.

The lowly postcard...it's more than just a "having fun, wish you were here" delivery system. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimited uses. Harness this little dynamo and you'll find a surge of new business opportunities.
Here are some reasons your company should consider a postcard:
1. Cost effective:

Need a quick way to get more sales? Want a simple way of keeping in contact with your customers? Need a new lead generation tool? Take another look at postcard marketing.
A few years back, people predicted the Internet and e-mailing would rule the marketing world. They forgot to factor spam and e-mail filters into the mix. After a dip in direct mailing volume, postcard marketing is once again increasing in numbers.

Convenient Postcard Printing
When you think about it, there isn't much a postcard printing company does that you couldn't do for yourself. You could probably design a postcard, print it, stamp it and mail it. The question is, do you really want to spend your time doing these things on a regular basis? Probably not, and that's where postcard printing services come into play.

How To Instantly Generate More Business With Powerful & Inexpensive Postcards
By Robert Boduch

Postcards can be valuable marketing tools for any business. Here are a few ideas that will help you get the most from your own postcard marketing campaign.
The magic of these eye-catchers is that they deliver short, concise messages in the minimum amount of time — perfect for the "time-poor" society we live in today. They get the important information across rapidly, with a quick and easy flip of the wrist.

Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers. But only if you follow some simple rules that professional direct mail copywriters follow.
Grab their attention on Side A