Marketing to Buyers and Sellers

Hi, everyone

Me and my wife are newbies, we have set up a 24-hr message and we have posted ads on craigs list and place our website on google ad words. But we are not having any luck finding buyers. There are alot of good deals on homes in our area but we cant find any buyers. We was wondering if anyone had any advice for us. Thanks

OK, so marketing, what does it mean? So far it's just a word I've said ten or twenty times, right? Well, there are two types of marketing people typically use. The traditional approach, which for want of any better way to go, usually involves just going out after randomly selected sellers.

Five years after buying and giving back about fifty units and newly penniless, I discovered this thing called creative real estate. Control without ownership, solving people problems, use your brain to buy property - not your cash.

I had an acute appreciation for it, given my (expensive, and painful) landlording odyssey, but it seemed even with all this wonderful knowledge, I was still in very much the same position I had been in when I first got started.

How to Make Emotion Your Most Potent Advertising Weapon
By marketingblog.realestategroth.com

Why is emotion so important to your advertising? In the end, every decision–to list, to sell, to buy, to call–boils down to how a decision makes a person feel. Let me explain.
Take the calculated, number-driven investor. She won’t invest in a condo unless the numbers make sense. If the numbers do make sense, she’ll invest. However she wouldn’t be investing in the first place if she wasn’t driven by competition, power, pride or financial security for her family–all emotions.

If you're new to real estate you know first hand just how difficult it is for newbies to break into the business.

In 2005 the National Association of Realtors reported that agents who have been in the business for two years or less had an average income of only $12,850 a year. That's not much money for the heard work they put in.

Now contrast that with long-time brokers with 26 or more years of experience - they had an average annual salary of $92,600. Now we're talking.

But can newbie agents substantially increase their salaries in less than 26 years?

Marketing Strategy #6: Speaking of media relations, another strategy worth exploring is to let the media know that you're an expert in your field and are available as a company or industry spokesperson. Depending on your credentials, as well as your comfort-level with being interviewed by a reporter, you might want to send a brief letter outlining your accomplishments and expertise, and mention that they can feel free to call you if they need comments, quotes, background information, or opinion on a news article or feature story they're working on.

10 Marketing Insights that will Strengthen Your Business in 2009 by Joel Sussman

Marketing Tip #5: Dispel distrust. Gain customer confidence and overcome potential feelings of distrust by offering written guarantees of satisfaction whenever possible, customer testimonials, references, and by joining respected and well-known professional organizations, such as the Better Business Bureau, Chambers of Commerce, and industry associations.

Marketing Tips and Marketing Strategies to Help Your Business Thrive in '09
by Joel Sussman, president Optimal Marketing Communications

Essential Components of a Marketing Plan
By AllOne

Location
Describe your current or planned business location.
If you do not yet have a business location, name areas or properties under consideration and the criteria you will use in selecting a location. Consider customer proximity, parking availability, accessibility by public transportation employee availability, inventory storage and movement, compliance with federal, state and local laws and codes (such as those for zoning, safety or health), security, and site expansion potential.