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http://www.impactfactory.com/p/motivation_skills_training_development/fr...
Here's a simple truth: “There may not be any simple truths.”
Yet whether you’re selling ideas, your vision, yourself or your products or services, persuasion is often a matter of supplying shorthand ways of thinking about complicated problems, allowing people to quickly evaluate a complex situation and come to a decision.
That's why stories, analogies, and metaphors work so well.
As former General Electric CEO Jack Welsh said, "Simple messages travel faster, simple designs reach the market faster, and elimination of clutter allows faster decision making."