I recently read an article about Richard Montanez. He was the janitor at a Cheetos factory in the 1970’s. There was a batch of Cheetos that didn’t receive the cheese flavoring like normal. He took the flavorless Cheetos home and tried a few different flavorings on them one of which was chili powder. His friends and coworkers loved his new concoction.
After some encouragement and thought he decided to overcome his fears and pitch the idea to the executives at the company. This “janitor” didn’t even own a tie but he spent what little money he had on a suit and tie. He borrowed a book from the library on marketing and formulated a plan. The CEO got wind of the idea and invited Richard to pitch the idea to him personally.