Misc News

Consider the situation from this point of view. If you were the borrower and were losing the house, your equity, and your credit rating, would you be anxious to keep watering the lawn or to clean up when you left. Most borrowers who lose their property through foreclosure not only do not clean up but they often actually go out of their way to mess up the property. Their reaction naturally enough, is anger, and since they really can’t take it out on anyone personally, they typically take it out on the property.

REO Properties

Promise a big ,bold benefit in the headline and then deliver
Draw the reader in right away and make them keep reading
Read easy with large text, underlines and highlights
Use small words instead of big ones
Have extra words edited out to read faster
Use short sentences and short paragraphs
Use subheads that allow readers to scan
Create a desire on the part of the prospect to take action
Use bullet point to summarize key points
Have a strong offer that the prospect can’t refuse
Contain specific proof of any claims it makes

It is important that you follow these four basic rules of marketing and advertising.
Attention You must get the prospects attention. Attention must be the foundation to the add.
Interest Your task is to draw them in Further with an opening that holds a compelling grip on them Interest is normally gained by tapping into the emotions of you prospect. Keep their interest by showing them the benefits that will make things easier or solve a problem for them.

Often, it’s not a single piece of mail that wins the business, Rather, it takes a series of letter, brochures, ads, and mailers to turn a cold list into a paying customer.

Pick up today’s newspaper or a current edition of your favorite magazine. Count the number of ads that don’t ask for immediate action. You ‘ll be shocked. A marketing message without a clear, convicting call to action is like a salesman who never tries to close the sale. He’ll go through the motions with little if anything to ever show for it.

You almost always need some kind of deadline or scarcity factor to make your prospects take action now. If your prospect believe an offer is going to be around forever, there’s no reason to take action. That’s the reason deadlines work so well. A firm and quick deadline will help you produce more sales based on their fear of losing out on a good deal.

Whenever possible your letters should specifically state what action is expected of the reader and by when. This dated action increases the chances that you reader will respond as requested.

Should typically seek to encourage the reader to take some specific action such as making a decision forwarding a reply, or correcting a problem. In many ways the closing of a letter parallels the opening. Both should be short, to the point, and specific and should be free of overused, passive phrased that do not communicate much. The call to action is critical to you mailer. It is also important to let your reader know when to take action.

Should typically seek to encourage the reader to take some specific action such as making a decision forwarding a reply, or correcting a problem. In many ways the closing of a letter parallels the opening. Both should be short, to the point, and specific and should be free of overused, passive phrased that do not communicate much. The call to action is critical to you mailer. It is also important to let your reader know when to take action.