Ernesto Gonzalez

Ernesto Gonzalez

Here's what I send to FSBOs which is hand written of course. Feel free to use what I've developed or modify to your likely. The key is to send letters to these people and build rapport. Marketing is part of being a real estate investor.

Here's the most recent letter I sent to a FSBO:

Dear, HomeOwner

My name is ______ and I noticed your “for sale” sign in your yard for a while now and I happen to work with several “Cash Buyers” ( investors ) that buy properties in the “______ County area and they have the ability to close very quickly on homes they buy.
I know their buying patterns and they typically buy houses for 40 cents on the dollar which is based off the home's Full Market Value and also similar Comps in the area, your home's Full Market Value is $__________________so they would more than likely offer you a cash offer of approximately $___________________.

They may not be interested because they like 3-4 bedroom homes with 2 or more bathrooms but I can let them know about your house if you're interested. (I'm not a Realtor), I simply work with a (Group of Investors) and I find potential houses for these cash buyers that invest in properties. There is no cash to you for me to do this either. The typical process is that we start with a preliminary discussion over the phone to obtain some basic information. If that conversation is mutually agreeable that we arrange for me to come by and take a look at your home to get a better understanding of its condition and what small or major repairs the house might be needed prior to sending them the property information to my Cash Buyers (Investors). Fell free to call me I can be reached at: (xxx)xxx-xxxx…I look forward to your phone call.

Regards,

"Your Name"
“Your Email “

P.S. If I don’t hear from you I will assume you aren’t interested in selling your house.

Note: If they call you back and you go there to meet them, bring some contracts with you because if it's a deal and you know it's a deal ( basically getting a house for 50% off or MORE ) put the house on contract using and or assigns after your name on the buyer's line and then market it to your cash buyers.
Prior to leaving, let the owner know that you'll need access into their house to show it to the cash buyers, or you may want to bring in a home inspector to see the property so work that out with them prior to leaving. It's best to be upfront with a FSBO during face to face conversations rather than leaving and then calling them with an "or by the way, I need ......" Hope this helps.

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