You may be asking yourself what the heck is mobile marketing?
Mobile marketing is an interactive marketing technique that utilizes the mobile internet. ‘Mobile Internet’ refers to access to the Internet from a mobile device, such as a smartphone or laptop via integrated capabilities or via an independent device. Since consumers carry their phones everywhere and answer every text, it would make sense to utilize that as a marketing tool. A powerful marketing tool at that! It is increasingly being used by consumer brands, TV and radio stations, entertainers, sports teams, and many other large, national organizations to provide alerts, offers, news, deals, surveys, polls, updates, coupons, and other time-sensitive information to their customers, wherever those customers may be.