A recent article directed to real estate agents and brokers should also hold interest for real estate investors who market for buyers and sellers. It’s titled “Prospecting is dead -- long live ‘target networking!”
The entrenched methods used by most real estate agents to drum up business, collectively called “prospecting,” include everything from cold calling to door knocking. Other prospecting activities would be joining organizations and meeting people, handing out business cards everywhere and to everyone. All of these still have a place, but this article recommends some new approaches, called target networking or “pull marketing.”