When marketing to buyer / sellers ~ Send them to a 24 Hr. recorded voicemail ?

I have my automated system set up. I originally used the scripts from Dean's book. They are good for weeding out cold leads and bringing in hot leads. If someone is going to sit through the entire length of the voicemail, they are motivated, and you have saved time. However, I found that so many callers were hanging up.

I modified my system so that it is shorter. My call to call and leave a message ratio are high. Even when people hang up, I still call them back to see if I can be of any assistance to them.

It really boils down to what works best for each individual seller. Some people simply don't want to listen to a voice system and would rather speak with a real person. Some people don't care, some people want short sweet and to the point, while others find the lengthy scripts very informational.

There is no right or wrong. Test different methods, scripts, lengths, and styles to see what works best for you and your target market. There is also a debate to use either a local number or an 800#. There is only one way to find out...TEST THEM!

Hope this helps, best of luck!

Pre-recorded script for Retail Buyers
Hi, this is (Your full name). Thank you for calling. The following is a 1 minute message on how you can get your hands on a great home for your family. Our program is designed to search out the best homes in the area of your choice for your family to move in to. We do this by using resources such as online tools, working closely with local real estate professionals and even driving neighborhoods to ensure we find the right home for you. If you’re tired of spending all your time looking instead of buying, this plan is for you! Let us do the leg work to find the right kind of home for your family. All we need to start is your property criteria and how soon you’re looking to purchase. Please don’t waste any more of your valuable time looking for deals, spend more time with your family and let us take care of the rest. After the message, please, leave as much information as you can about you’re circumstances and what looking for and we’ll call you back ASAP to let you know what we have that matches up and what we can do for you. Thanks again for calling and have a great day!

I needed that last one. I've been toiling over my message for retail buyers. I'll try this one now. Of course, I'll put the 1st one to work also!!

Notice this approach is very different than most that you see. This is more of an explanation of what you do and how you can help them instead of just saying, "Sorry, that property is sold..." Hope it helps!

I've lost alot due to just regular voicemails. I've not been using the 24hr hotline. But I may do that now also. As a broker, I'm so use to picking up the phone and talking, that I hated to risk the hang ups. So I've been taking the calls myself. However, within the last week, I've started explaining a little about what I do. So this is right in line with what I need.

I'll let you know how it turns out.

Thanks Again!!

Do you have similar message for sellers? I like the shorter style of the message.

Thanks!