Conducting Home Buying Seminars, Part 2

How to Conduct Home Buying Seminars by Brandon Cornett

Promoting Your Seminar
How do you get the word out about your seminar? In short -- any way you can. Do you have a farming area that you send marketing mailers to? Well that's a great place to start.

Some other promotional ideas:

Promote the seminar on your website.
Add a blurb about it after your email signature block.
Mention it to clients (they're likely to have friends or colleagues in the market to buy).
If you have co-presenters, share the marketing. Multiple channels are better than one!
Mention it to former clients still in the area (an excellent word-of-mouth channel).
Announce it to the media in the form of a press release.
Conduct direct mail campaigns to apartment complexes* in your area.
*Apartment complexes are a great place to market your seminar for two reasons:

First, you can select apartment complexes by their average monthly rent, meaning you can loosely qualify the recipients based on income.

Secondly, most people living in apartments would love nothing more than owning a house; but many of them falsely assume that home ownership is beyond their reach. Show them otherwise!

Final Tips
Paper clip a business card to each of the audience handouts. Place a handout (and business card) in every seat before people arrive.

Limit the attendance. This will help you strengthen your call to action when promoting the seminar: "Seating is limited, so sign up today!" It will also help you keep the Q&A session to a reasonable length, and will prevent scenarios where 40 people are vying for 20 seats.

Have an RSVP plan in place; accommodate as many people as you can, but don't overdo it. You can always put people on the list for your next seminar!

Arrive early. Having to rush is no way to start your seminar -- it will set the pace for the rest of the presentation. Set up early and have everything in place ten minutes before the advertised start time. Also, if people show up early, it will give you a little chit-chat time with them (and clients can come from that).

That's all there is to conducting a home buying seminar. Now get out there and wow them!