Social media is the ever changing way to invest in real estate…In today’s market there are
multiple media outlets to use … Twitter, Google Plus, Facebook, etc. But what is your
social media actually worth?
This question was proposed by Gahlord Dewald in an article he wrote for Inman News…Below is a highlight of some of his step-by-step instructions…
“Establish what you mean by "worth" or "value."
Many marketers will wimp out at this point and attempt to deflect responsibility by saying inane and unhelpful things like, "What's the value of your mother?" Don't wimp out here though. If you want to wimp out, wimp out later.
There are so many great ways to establish "worth" and "value." If you don't take a moment to do so, then you are starting out on the wrong foot, admitting that your efforts are "worthless" and that you lack "values."
Here are a couple of ways to establish worth and values that tend to work. Tweak to reflect your own sensibilities.”
What would it cost you to reach people?
Ask what value each audience brings to your business
Measure your raw audience numbers
“Now that you have a sense of value to apply to an audience, it's time to figure out what sort of audience you have. Make a list of every channel in which you participate. Don't get hung up on the fact that individual audience members may overlap. Someone may be subscribed to your blog, and also following you on Facebook, for example. You're making an index, and the end result is going to be personal for your business -- not someone else's.
Don't forget anything here, or leave it out, just because you don't like this channel or that channel. List everything for which you can get any kind of measure.”
Cull for quality
Match value and worth to channel
Your network value
“Multiply your real audience with your matched channel values and there's your channel value index. Add it all together and there's your network value index.”
If you would like the chance to work with me or one of my fellow real estate investor coaches and our advanced training programs, give us a call anytime to see if Dean's Real Estate Success Academy and our customized curriculum is a fit for you. Call us at 1-877-219-1474 ext. 125
Social media is the ever changing way to invest in real estate…In today’s market there are
multiple media outlets to use … Twitter, Google Plus, Facebook, etc. But what is your
social media actually worth?
This question was proposed by Gahlord Dewald in an article he wrote for Inman News…Below is a highlight of some of his step-by-step instructions…
“Establish what you mean by "worth" or "value."
Many marketers will wimp out at this point and attempt to deflect responsibility by saying inane and unhelpful things like, "What's the value of your mother?" Don't wimp out here though. If you want to wimp out, wimp out later.
There are so many great ways to establish "worth" and "value." If you don't take a moment to do so, then you are starting out on the wrong foot, admitting that your efforts are "worthless" and that you lack "values."
Here are a couple of ways to establish worth and values that tend to work. Tweak to reflect your own sensibilities.”
What would it cost you to reach people?
Ask what value each audience brings to your business
Measure your raw audience numbers
“Now that you have a sense of value to apply to an audience, it's time to figure out what sort of audience you have. Make a list of every channel in which you participate. Don't get hung up on the fact that individual audience members may overlap. Someone may be subscribed to your blog, and also following you on Facebook, for example. You're making an index, and the end result is going to be personal for your business -- not someone else's.
Don't forget anything here, or leave it out, just because you don't like this channel or that channel. List everything for which you can get any kind of measure.”
Cull for quality
Match value and worth to channel
Your network value
“Multiply your real audience with your matched channel values and there's your channel value index. Add it all together and there's your network value index.”
see more at: http://www.inman.com/buyers-sellers/columnists/gahlorddewald/whats-your-...
If you would like the chance to work with me or one of my fellow real estate investor coaches and our advanced training programs, give us a call anytime to see if Dean's Real Estate Success Academy and our customized curriculum is a fit for you. Call us at 1-877-219-1474 ext. 125