Once you've made the decision to bring private investors in to finance your deals, your focus must shift to attracting people to your opportunity. The typical route taken at this point is a slow, steady beat of the "get secured returns at 10% per year" drum - which all too often gets heard by the wrong people in the wrong context. You might find yourself casting a wide net and coming up with an old boot and a rusty can. But, there's a better way...
What if you could turn every person you meet into a marketing voice for you? What if each time you got a business card there was a possibility of real business to result from it (instead of tire tracks running over it in the parking lot). Well..There is a way to turn non-investors (people who aren't able, ready or willing to place funds with you) into great referral sources for private money. This is your hidden source of private money. It can and should be a goldmine for you. Why more real estate investors aren't keenly focused on referral marketing for private money is completely beyond me. To broaden your reach, you must step outside of the real estate investment world and grab the attention of other business people and potential referral sources. Remember: there are many people out there who are being victimized by Wall Street and would benefit greatly by placing investment dollars with you!
Be careful not to get caught up in thinking the only source of private money is that which comes through direct response - e.g. your website, social networking, emails, letters, postcards, ads, newsletters, classifieds. If you broaden your scope, you can catch a lot more prospects. In fact, if you implement a direct and indirect approach to marketing your opportunity, the speed with which you get big time results will increase dramatically.
You can turn every person you meet into a referral source for private money. This requires you to be focused and purposed to get private funding this way and, of course, I'm assuming you have a good investment opportunity.
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If you would like the chance to work with me or one of my fellow real estate investor coaches and our advanced training programs, give us a call anytime to see if Dean's Real Estate Success Academy and our customized curriculum is a fit for you. Call us at 1-877-219-1474 ext. 125
Once you've made the decision to bring private investors in to finance your deals, your focus must shift to attracting people to your opportunity. The typical route taken at this point is a slow, steady beat of the "get secured returns at 10% per year" drum - which all too often gets heard by the wrong people in the wrong context. You might find yourself casting a wide net and coming up with an old boot and a rusty can. But, there's a better way...
What if you could turn every person you meet into a marketing voice for you? What if each time you got a business card there was a possibility of real business to result from it (instead of tire tracks running over it in the parking lot). Well..There is a way to turn non-investors (people who aren't able, ready or willing to place funds with you) into great referral sources for private money. This is your hidden source of private money. It can and should be a goldmine for you. Why more real estate investors aren't keenly focused on referral marketing for private money is completely beyond me. To broaden your reach, you must step outside of the real estate investment world and grab the attention of other business people and potential referral sources. Remember: there are many people out there who are being victimized by Wall Street and would benefit greatly by placing investment dollars with you!
Be careful not to get caught up in thinking the only source of private money is that which comes through direct response - e.g. your website, social networking, emails, letters, postcards, ads, newsletters, classifieds. If you broaden your scope, you can catch a lot more prospects. In fact, if you implement a direct and indirect approach to marketing your opportunity, the speed with which you get big time results will increase dramatically.
You can turn every person you meet into a referral source for private money. This requires you to be focused and purposed to get private funding this way and, of course, I'm assuming you have a good investment opportunity.
If you would like the chance to work with me or one of my fellow real estate investor coaches and our advanced training programs, give us a call anytime to see if Dean's Real Estate Success Academy and our customized curriculum is a fit for you. Call us at 1-877-219-1474 ext. 125